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VISION MYTHS
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Only the very
top guy (e.g., a CEO) can initiate the process of
developing a Vision Statement.
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Each division
or department or group or major project can not have
its own Vision Statement. |
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A Vision
Statement must be limited to one or two sentences. |
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A Vision
Statement should read like poetry. |
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A Vision
Statement must contain powerful and sophisticated
sounding words. |
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Developing a
Vision Statement is easy. |
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Developing a
Vision Statement should take only a couple of hours. |
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A Vision
Statement is only a dream that probably will not
come true, so why put effort in its development.
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The main
reason for developing a vision is because the Board
or Investors or the boss wants it.
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A consultant
can develop the vision for an organization without
much effort on part of the organization. |
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The most cost
effective way to develop a Vision Statement is to
buy a template for $7.00 online. |
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All
organizations in the same industry or category have
the same vision. |
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The vision
does not need to be unique, it simply can be copied
from a competitor. |
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There is no
need to do a thorough analysis of the present state
of an organization to develop the vision. |
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A Vision
Statement and a Mission Statement are one and the
same. |
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In formulating
a vision, available resources have no bearing. |
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In formulating
a vision, there is no need to consider strategies
that may be available. |
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Conditioning
and fears of the people in the organization have
nothing to do with the development of a vision. |
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There is no
sense in thinking of various aspects of
implementation in developing a Vision Statement. |
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The end goal
of developing a Vision Statement is to have posters
on the walls and vision cards in employee wallets. |
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A Vision
Statement does not need to respond to changing
market conditions. |
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Competition is
not a factor in developing a vision statement. |
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A new vision
essentially means making people feel bad by making
them uncomfortable. |
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Developing or
revising a Vision Statement means that the past was
wrong. |
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The life span
of a Vision Statement is forever. |
